The only cosmetic company certified as “development company”.
For more than 25 years we have been dedicating to the growth of salons, conceiving a whole new relationship with clients, the role of the teams involved and the tools to be used.
Starting with this different vision, we have created a development system, acknowledged as the most powerful and successful method to make salons grow, which includes the quality of products, services and management. Thanks to this method, we have created a world in which clients feel understood and valued, and we have led thousands of salon owners and their employees to make their dreams of personal and professional development come true, making their own salons unique and successful.
THE COMPANY IS BORN
The first and only company of sector management is born, with the very precise goal of guiding salon owners towards proper management of their company, thanks to a ``tailor-made development project``. Out of the need to improve salon visibility to attract new clients, our image and communication area was created. Its purpose is to create an effective and coordinated corporate communication.
To make a salon's results grow through the use of shared ethical systems and codified technicians, we created our Academy, to train a Team of Teachers capable of teaching work methodologies in each sector of the salon and of transferring to the owners the importance of being the trainers of their own team.
HAIR BEAUTY CONSULTANT
A new method that allows hairstylists to evolve and turn into veritable Hair Beauty Consultants. Professionals that work with a codified work system based on three operative principles: Connection, Sharing and Emotion. Today this system is acknowledged and certified as Development Tool. From this came the idea to create a line of exclusive products that can produce pleasure, well-being and results, all at once.
Creation of the MicroWaveProgressus (MWP), the first microwave reactor for molecular synthesis in industrial scale. A new patented technology that has allowed us to formulate new molecules and new raw materials that can give us new answers in the world of products destined to beauty.
The new Economic Blue Funnel Theory is born, thanks to which Monacelli Italy is acknowledged and certified by DNV-GL as Development Cosmetic Company capable of guiding and orienting salons towards high results of quality and profitability.
Our Academy opens its doors to the world. The Monacelli Italy International Academy is born at Castello di Solfagnano, from where the company begins its expansion and internationalisation process.
The figure of the Hair Beauty Consultant (HBC) is acknowledged as Professional Guild, and the Association that was created adopts Monacelli Italy's Development and Training systems. Monacelli Italy, always at a click’s length.
MONACELLI WEB TV
A new tool dedicated to Communication, Training, Information and Fashion, to be always up to date through a dedicated TV channel available exclusively online. A 700-m2 production studio hosts the creative team that produces TV contents scheduled to be enjoyed online: courses, e-learning seminars, fashion events and much more, to have the Monacelli Italy world always available with a click. An information channel that is always open, tackling all tools necessary to make salons grow.
A school of happiness, a new and more powerful system that can improve people's lives, a philosophy that teaches us to look beyond and generate wonderful, happy experiences. The Green Funnel theory is an evolved economic model that uses word of mouth to create companies with even more quality, profit and happiness. ``Because Happiness can be a habit, a lifestyle, available to everyone; it can be taught, learned and cultivated``.
New reference points are created for Health and Wellness. Exclusive places where clients can live unique experiences and marvellous sensations of beauty.
We have come up with a complete colour system that makes it possible to live hair colouring as a moment of Pleasure, Wellness and Result. An innovative system that makes salons grow through the synergy of exclusive products that can Bleach, Tone, Dye and Reconstruct.
MY MONACELLI ITALY
The new platform created to spread the Culture of Beauty all over the world. A virtual place where clients, salons and Monacelli Italy can finally connect, to share values, aspirations and interests, but first and foremost to create a community of people with the same passion for beauty and well-being.
IN.CONSONANZA is the new Model of Collaboration between the salon’s owner, her team, clients, and Monacelli Italy, to succeed together. This is our Mission, to turn this new era into a happy era for everyone.
Choosing our exclusive codified and certified Development System means standing out from the crowd. Turning from hairdresser into a Hair Beauty consultant means expressing one’s own professional skill in the best possible way, becoming a reference for anyone who step into a salon on a search for something different: an involving and exciting Experience, their personal trajectory towards beauty.
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